My mission is to transform your brand messaging, create impactful brands and craft sophisticated web experiences, so that you can live a life full of freedom and flexibility that comes from having an online business.
Money can never replace freedom and fulfilment
It was a late afternoon in November 2014 and I was walking back to the bus stop on my way home from work. I worked for a global construction company on a coal port expansion project. The sun was setting and it had been a long day. I’d been up since 3.30am and I was exhausted. I’d spent all day having to play nice. Having to deal with pointless office politics. Having to please over-inflated egos. Having to ‘toughen up princess’ — just so the men would feel comfortable.
On paper everything looked great. Good paying job. Tick. Brand new car. Tick. And I was about to fly to London to travel around Europe for the first time. But inside I had this overwhelming feeling of dread. I felt like I was living someone else's life. I felt trapped. Like time was passing me by.
I couldn’t pretend that everything was okay. I couldn't live like this anymore. So I walked away from it all....and started again.
Follow your passion, do what you love and the money will follow
I travelled around Europe and I started to feel alive again. And it wasn’t because I’d finally achieved one of my big life long goals. It was because when I got back home I was starting my new Graphic Design course in January. It was then that I realised — I didn’t need a holiday. I needed a new life.
I threw myself into my studies and for the first time in a long time I started to feel excited about my future. I’ve always had a passion for art and design. But I never went on to study design because I was told: “You can’t make money from that.” Worst advice ever. The reality is: When you follow your passion, do what you love, the money will follow.
I tried getting a job in the creative industry, but once again I started feeling trapped and that same feeling of dread started to creep back in. I’d always dreamed of having my own business. Having a life packed full of flexibility, freedom and fulfilment.
I decided that things had to change. I had to change. I had to stop choosing security over freedom. I had to stop choosing money over meaning. And this change started with me owning my own business. Controlling my time, controlling my money and the people I worked with.
Passion, profit and purpose
That’s when Circular was born. It was always my goal to be a web designer, so I learnt everything I could about WordPress (...and jeez there’s a lot to learn...like a lot!). At the same time I built up my Creative Market store, selling Adobe InDesign templates. The sales of my templates took off and I found more success with my Creative Market store than I did with web design. Over the years my online store has grown and I’ve sold thousands of my templates worldwide. I couldn’t be prouder of what I’ve achieved. From nothing to regular passive income.
For years I struggled with WordPress (...because you know, I’m dedicated like that). The plugins, the constant updates, the spam, the crappy page builders. How could I convince my customers to use WordPress when I hated using it? I would have a vision in my head, but trying to build it in WordPress just left me so frustrated. I started to hate web design. Maybe it wasn’t for me after all?
And then, I discovered Webflow! Hallelujah! In the beginning I was skeptical about learning yet another program. But I signed up to one of Ran Segall’s courses and everyone was talking about Webflow. So when there was a sale I thought; “I’ll just buy the Webflow course now, and when I have some time later on, then I’ll learn it…” Nope! I got started and now I'm totally obsessed. Like I seriously love this program. I can now take a vision in my mind and actually create it.
Hi, I'm Clare McFadyen and I’m the Digital Designer behind the Circular brand
Today I work with coaches, consultants and professional service-based businesses to clarify their brand messaging, create impactful brands and craft custom websites.
I’m passionate about helping other female entrepreneurs build their online business. I believe we’re living in a unique time in history where we can do or be whoever we want to be. So many people like you and me are seeking more meaning and fulfilment in the work we do and how we contribute to this world. We’re seeking a better life. We’re following our dreams. We’re living life on our terms. We’re setting our own rules. We’re launching our own businesses.
I love this! I love your courage! I love your fearlessness and better yet — I want to help you get there. I want to help you bring your brand to life and turn your vision into a reality.
My values: strategy, words, design, awesome work and awesome people
I believe your website should be your best unpaid salesperson. First we define your business goals and then we map out a plan to achieve them. We always begin with the end in mind. This is how we build an investment, not an expense.
Your words have power
Words are the true currency of the web. No amount of pretty images or cutting edge design can compare to the selling ability of compelling web copy. Copywriting is key.
Quality craftsmanship and attention to detail
I’m all about good work, not fast work. Attention to detail, refined craftsmanship with sophisticated technology. If I’m going to inject something into this world — you better believe it's going to be great.
Awesome work only happens with awesome people
The visionaries, the creators, the change makers — people driven by purpose and who want to make an impact. I believe in engaging as human to human, not business to business. At the end of the day I'm all about people helping other people. It's as simple as that. I'm a small business just like you.
A little bit about me
I love learning and I have a Bachelor degree in Marketing, Diploma of Graphic Design and Web Development.
In my previous life I worked in the mining and construction industry as a site administrator, so I’m super organised and have a high attention to detail.
My design aesthetic is elegant and refined, however I work from home and I'm very down-to-earth (there's no fancy inner city office, it's just me, my computer and my bucket-sized coffee).
I’m an INFJ - so that means I’m creative, insightful, passionate and spend a lot of time planning my holidays...and avoiding networking events :)
I’m a little obsessed with magazine design. When I was younger I used to spend ridiculous amounts of money on design books and magazines...wait there, actually I still do...
I love reading books on psychology, copywriting, marketing, branding and graphic design.
Most days you can find me grabbing an early morning cappuccino (extra large thanks), hitting the gym, researching the latest design trends, doing… yet another online course and purchasing the finest looking fonts to hit the web.
Let's work together
When you work with me I will make sure your website is the best unpaid salesperson for your business, communicates your value, positions you as the expert in your field and inspires your potential clients to take action and work with you. Learn more about my packages and how I can help you achieve your online business goals.
If you're ready to create some awesome work, I'd love to hear from you!