Brand Strategy Blueprint

Brand Strategy Blueprint

$97

USD

10-step blueprint designed to take you from confusion to clarity, so you can transform the way you talk about who you are, what you do and why it matters.

  • Guidebook & workbook

  • 200+ pages, 10 chapters & 30+ exercises

  • A step-by-step guide to crafting brand messaging that sells

  • Learn how to mind-read your customers

  • 12 done-for-you frameworks used by big biz that’ll revolutionise the way you see branding forever

  • A4 ready-to-print PDF

Buy now
Brand Strategy Blueprint

How many potential sales are you missing out on because:

  • Your brand messaging is confusing?

  • Your customers can’t work out what you’re offering?

  • Your competitor has communicated more clearly than you?

  • Your customers can’t figure out how your product or service can make their lives better?

It's essential your brand messaging is crystal clear otherwise your customers simply won't listen.

Are you suffering a brand identity crisis?

Many business owners don’t know how to talk about their business — what they do and why it matters. We’re so busy working in our business, it’s hard to see things clearly from the outside.

Unclear brand messaging can lead to customer confusion and lost sales.

Brand Strategy Blueprint
Brand Strategy Blueprint

It’s not your website, it’s your messaging.

People see websites as a golden bullet. If I just get a website my business will explode and I'll make a tonne of money. Sadly, websites are just a tool to help you achieve your business goals.

If your brand strategy isn’t built correctly the foundations aren’t in place, then your website won’t work. A great website isn't going to save you. You have to get this right first.

What is brand strategy?

You can’t build a house on a bad foundation, but people try to do this with business. They try to build a website, design a logo and send emails all with a bad foundation. Think of brand strategy as your foundation. You can’t see it, but it supports and guides everything you do.

It’s the key to crafting crystal clear brand messaging that makes people sit up, take action and buy from you. If you get this right your business will be so much easier to run and you’ll be more successful.

If you’re struggling to talk about your brand or products it’s because you don’t have a brand strategy. You might have a nice logo, pretty colour palette and some funky fonts. But the truth is:

Brand Strategy Blueprint

Branding begins with strategy, not design. Brand Strategy Blueprint is the missing piece of the puzzle.

Brand Strategy Blueprint

From confusion to clarity. It’s like a journey of self-discovery for your brand.

Brand Strategy Blueprint

Clarity and confidence

Craft crystal clear brand messaging with my step-by-step process with confidence and ease, that makes people sit up, take action and buy from you.

Vision and direction

Download, print and work your way through the guidebook. Upon completion you’ll have a written brand strategy that will guide the vision and direction of your brand like never before!

Own your niche

Learn the strategies to become the go-to brand in your space. Apply my simple techniques to create a movement and presence in your market like no other.

Mind-read your customers

Harness the power of customer psychology. Dive deep into your customers mind and discover what really motivates them to buy, so you can craft powerful messaging that speaks directly to their core desires.

12 done-for-you frameworks

Save weeks worth of effort with my done-for-you frameworks. They’re the secret behind all big biz branding. They’ll revolutionise the way you see branding forever. Simply select, customise and implement.

Increase your value

Dramatically improve your brand messaging so you can communicate and connect better with your audience, which means less customer confusion and more sales.

Inside the book

What’s Inside

Brand Strategy Blueprint - inside
Brand Strategy Blueprint - inside
Brand Strategy Blueprint - inside
Brand Strategy Blueprint - inside
Brand Strategy Blueprint - inside
Brand Strategy Blueprint - inside
Brand Strategy Blueprint - inside

200+ pages & 30+ exercises

The book is divided into 3 parts. Part one is a guidebook featuring 10 chapters packed full of valuable strategies. Part two is a workbook where you put it all into action. Part three is where you finalise your strategy and bring it to life.

Packed full of valuable strategies you can implement in your business straight away. You'll get 30+ strategies, 1 quiz and 16 example exercises so you can follow along.

Make the competition irrelevant

Get your audience to sit up and think “they get me!” Stop focusing on trying to beat the competition, instead make them irrelevant! Learn how you can cut through the noise, dramatically improve your presence, charge more for your products and become the go-to brand in your space.

Harness the power of human psychology

Understanding human psychology is the key to connecting with your audience. If you’re struggling with your messaging, it’s because you don’t understand your audience on a deeper level. Your audience doesn’t want to know that you have the best customer service in town, or that you’ve been in business for over 20 years. That doesn’t work.

If you want them to sit up and pay attention you need to craft powerful messaging that speaks directly to their core desires. You’ll learn what motivates your customers to do what they do and behave the way they behave and buy what they buy. Once you're finished you’ll know your customers better than they know themselves.

Pin-point exactly what your customers want

Want to cut to the chase and find out exactly what your customers want? What they really, really want? You got it! You’ll get a list of over 100 words. So you copy and paste them into your messaging. No more guesswork!

Create a movement, not just a brand

Don’t become another mediocre vanilla brand. Stop being pedestrian. Don’t get lost in the crowd. Fitting in is failure. Not standing out is the same as being invisible. I’ll show you the exact strategies you can use to create a presence in your market like no other. When you create a movement standing out becomes irrelevant. Instead you’ll be standing so far apart from the competition your customers will see you as the only option.

12 done-for-you brand frameworks

Ever wished you had a detailed done-for-you brand strategy framework? Now you do. I’ll dive deep into the 12 brand frameworks that big businesses use to craft powerful branding and marketing, so you can too.

You’ll walk away with a detailed blueprint of your customers goals, values, fears, desires, strengths and weaknesses. Including what brand voice to use, strategy to apply, message to send and what exact words to use in your messaging.

These frameworks will revolutionise the way you look at branding. Save years of guesswork. Simply select, combine, customise and implement.

Repeatable system

People have been overcomplicating branding for too long. It’s time for a change. Eliminate confusion and get my easy to follow powerful step-by-step process.

Best of all you can use my repeatable system over and over again when creating new products and services, writing persuasive web copy and other content.

Inside the book

What’s Inside

Brand Strategy Blueprint - inside

200+ pages & 30+ exercises

The book is divided into 3 parts. Part one is a guidebook featuring 10 chapters packed full of valuable strategies. Part two is a workbook where you put it all into action. Part three is where you finalise your strategy and bring it to life.

Packed full of valuable strategies you can implement in your business straight away. It includes 30 strategies, 1 quiz and 16 example exercises so you can follow along.

Brand Strategy Blueprint - inside

Make the competition irrelevant

Get your audience to sit up and think “they get me!” Stop focusing on trying to beat the competition, instead make them irrelevant! Learn how you can cut through the noise, dramatically improve your presence, charge more for your products and become the go-to brand in your space.

Brand Strategy Blueprint - inside

Harness the power of human psychology

Understanding human psychology is the key to connecting with your audience. If you’re struggling with your messaging, it’s because you don’t understand your audience on a deeper level. Your audience doesn’t want to know that you have the best customer service in town, or that you’ve been in business for over 20 years. That doesn’t work.

If you want them to sit up and pay attention you need to craft powerful messaging that speaks directly to their core desires. You’ll learn what motivates your customers to do what they do and behave the way they behave and buy what they buy. Once you're finished you’ll know your customers better than they know themselves.

Brand Strategy Blueprint - inside

Pin-point exactly what your customers want

Want to cut to the chase and find out exactly what your customers want? What they really, really want? You got it! You’ll get a list of over 100 words. So you copy and paste them into your messaging. No more guesswork!

Brand Strategy Blueprint - inside

Create a movement, not just a brand

Don’t become another mediocre vanilla brand. Stop being pedestrian. Don’t get lost in the crowd. Fitting in is failure. Not standing out is the same as being invisible. I’ll show you the exact strategies you can use to create a presence in your market like no other. When you create a movement standing out becomes irrelevant. Instead you’ll be standing so far apart from the competition your customers will see you as the only option.

Brand Strategy Blueprint - inside

12 done-for-you brand frameworks

Ever wished you had a detailed done-for-you brand strategy framework? Now you do. I’ll dive deep into the 12 brand frameworks that big businesses use to craft powerful branding and marketing, so you can too.

You’ll walk away with a detailed blueprint of your customers goals, values, fears, desires, strengths and weaknesses. Including what brand voice to use, strategy to apply, message to send and what exact words to use in your messaging.

These frameworks will revolutionise the way you look at branding. Save years of guesswork. Simply select, combine, customise and implement.

Brand Strategy Blueprint - inside

Repeatable system

People have been overcomplicating branding for too long. It’s time for a change. Eliminate confusion and get my easy to follow powerful step-by-step process.

Best of all you can use my repeatable system over and over again when creating new products and services, writing persuasive web copy and other content.

Who is this for?

Brand Strategy Blueprint is essential if you want confidence in your brand messaging.

Don’t spend thousands of dollars on an online course. My 10-step blueprint will help you save money and get results faster. You’ll find immense value if:

  • You want a simple step-by-step process that you can work through at your own pace

  • You want real practical strategies you can apply, without the fluff or hype

  • You want to make an impact through your business

  • You’re a small business owner, entrepreneur or solopreneur

  • You want to learn how to brand your business, but you don’t know where to start

  • You want to establish clear brand foundations, so you can create a better website and turn those browsers into buyers

  • I’m absolutely delighted with your book. It was mind blowing! I cannot describe the confidence and enthusiasm with which I now have. I can’t thank you enough! I found the book super easy to read, very well organised and explained. The last chapter was my favourite. I was consumed by your words!

Margarida botelho

Margarida Botelho

From the author

Write brand messaging that makes people lean in, rather than tune out.

As a web designer I see many small businesses launch websites without crafting a solid brand foundation. They skip vital steps and this leads them to believe that “websites don’t work.”

The truth is it’s not your website, it’s your brand messaging.

You can’t build a house on a poor foundation, but people try to do this with business. They try to run a business, build a website, design a brand, spend money on facebook ads, post on social media and send emails all with a bad foundation.

If your messaging isn’t crystal clear your customers will struggle to see your value and you’ll struggle to sell anything.

I don’t want this for you.

Words are the true currency of the web. No amount of pretty images or cutting edge design can compare to the selling ability of compelling web copy. It’s great if your site is beautiful but without the right words, your site won’t sell anything. Powerful brand messaging is key.

The last thing I want, is for you to invest thousands of dollars on a new website, only to have customers arrive and think: “What do they sell? Am I in the right place?”

Many small business owners lack vital information to make their website a success. I was frustrated by the lack of real practical information out there. I was tired of purchasing books full of nonsense and fluff. Books and articles making big promises but not delivering. I went looking for a simple step-by-step brand strategy guide and I couldn’t find one. So I made it myself!

I wrote this book way back in 2018. It began as a collection of templates and six months later turned into a book over 200 pages long. Over the years it’s gone through multiple revisions as I’ve updated and improved it. Brand Strategy Blueprint is a collection of all the knowledge I’ve acquired over the years. It’s everything I wish my clients knew before working with me. From me, to you.

Have you ever purchased something online only to open it and think: “Is that it?” You won’t get that with my book. As with everything I do — it’s all quality. There’s no fluff, page fillers, hype or 16 point type. You can find that somewhere else. It’s packed full of helpful strategies designed to get you real results, fast. And the design is pretty slick too, if I do say so myself.

This book is the secret behind all the work I do. I refer back to it time and time again. Once you learn the strategies you’ll be able to apply them not only to your website, but also your products and services.

For all those “eagle eyes” out there, when you finish reading the book you’ll understand why the book is the colour purple and why I use words like “magic,” “transform,” “vision,” “ordinary to extraordinary” and “confusion to clarity” in my messaging. When I was writing the book I wanted to ensure that I was “practicing what I preach.” You’ll be able to “look behind the curtain” and see the book in a whole new light!
💜 🪄 ✨ 🔮 🧙

So, let's get started! Once you complete the blueprint you’ll have a written brand strategy that will give you clarity and direction like never before!

Clare McFadyen - web designer

Clare McFadyen

Clare is a custom web designer that helps businesses clarify their brand messaging, own their niche and elevate their online presence. Clare is also a top selling designer on Creative Market specialising in Brand Style Guide templates for graphic designers. Her templates have sold thousands worldwide.

Let’s transform your brand from ordinary to extraordinary. Let’s make magic happen!

Brand Strategy Blueprint

10-step blueprint designed to take you from confusion to clarity, so you can transform the way you talk about who you are, what you do and why it matters.

Price
$97

USD

Buy now
What's Inside
  • Guidebook & workbook

  • 200+ pages, 10 chapters & 30+ exercises

  • A step-by-step guide to crafting brand messaging that sells

  • Learn how to mind-read your customers

  • 12 done-for-you frameworks used by big biz that’ll revolutionise the way you see branding forever

  • A4 ready-to-print PDF

Brand Strategy Blueprint