I get asked this question quite a lot and I’m really pleased that you like my work. However, there’s a few reasons why I don’t do this.
Firstly, the purpose of this document is to be used as a template, not a final product. It has been created for graphic designers to use as a starting point, so they can add their own logo, fonts, colours and imagery. This allows them to speed up the design process and present their work to their clients in a professional manner.
Secondly, branding isn't a process of choosing your favourite fonts and colours. It's a process of discovery. Your business has a unique target audience, products, services, niche, mission, values, personality etc. Branding is a process of researching the brand's DNA and creating a unique visual identity to communicate the overall brand message. You work forward through the process, not backwards.
Thirdly, a visual identity consists of many separate elements - logo, fonts, colour palette, composition and imagery. However the secret to creating a great visual identity is that all the elements need to come together and work in a cohesive manner to send the correct message. It’s a fine balancing act. The colour palette needs to work with the imagery. The typography needs to contrast with the logo. The images need to have similar undertones so they work together seamlessly. The colour palette and typography need to express the brand personality and culture. And the list goes on... All these separate elements need to work together as a whole to unify, distinguish and support the overall brand message.
Fourth, the fonts and images used in this template are free resources. When something is free it’s very easy for someone else to duplicate. Free fonts are easy to acquire, but they’re also easy for everyone else to acquire. Which is great if you want to look like everyone else. The whole concept of branding is to create a unique identity and stand out from everyone else. If your brand is easy to duplicate then you’re not going to be unique. This is the very reason why I use premium paid fonts and paid imagery in all my branding and web packages. Also, this particular font was designed by Hermann Zapf in 1958. It’s a classic font used by Estee Lauder and Aesop. Which is great if you want your brand to have a classic feel, but not so great if you want something new and cutting edge.
Lastly, there may be a better option for you, you just haven’t discovered it yet. There's a whole world of fonts and colour palettes out there. Design is similar to fashion — it changes often and there's always something new and exciting on the horizon. It’s my job as a designer to create the best unique solution for your brand.