Circular Digital Services

Elevate your

online presence

Founding purpose

Your website can be worth its weight in gold. The problem is too many brands are getting their website wrong and they don’t know why.

When your audience gets curious about you and what you do, they come looking for more information.

This is where your website comes in. But trying to DIY your own website is like learning an entirely new business, in order to run your current business.

It’s just plain counterproductive. Many businesses simply lack the time and expertise to build a website that gets results.

What starts out as something fun and exciting quickly becomes anxiety-inducing and energy-depleting.

The fun part gets drowned out in a sea of never ending tech issues, updating plugins, sourcing poor quality imagery, figuring out what to say, and in what order.

In the end it looks nothing like you imagined in your head and you’re kind of embarrassed to send your customers there. You’ve put in all this effort. Day after day, only to realise your attempts have achieved nothing. No leads, no consult calls, no sales.

How many potential sales are you missing out on because:

  • You don’t have a professional website?

  • You don’t have an automated system for generating new leads?

  • Your competitor has a better website than you?

  • Your website is missing essential elements to hook customers in?

  • Your brand messaging is confusing and your audience can’t figure out what you’re selling?

That DIY website you thought was going to save you money, may already be costing you a great deal...

It doesn’t have to be this way...

Take your web game up a notch

Your website should be a marketing asset. Not a business liability. Don’t let your website hold you back.

Alchemy web design by Circular Digital

Your website is the first impression your customers receive. It’s the window into your world. Wouldn’t it be amazing to….

  • Elevate your online presence?

  • Become the go-to brand in your space?

  • Generate leads automatically 24/7?

  • Have a website that helps grow your business?

  • Have a website you’re proud to send your customers to?

  • Make some damn money from your website?

  • Make the impact you're destined to make?

You know you need a professional website if you’re going to take your business to the next level...

But building a website on your own is a difficult mountain to conquer. The magnitude of information and technology can render even the most experienced business pros overwhelmed and confused.

Services
Alchemy web design by Circular Digital

What you need is a seriously slick website that offers show-stopping imagery, on-point copy and a unique brand identity.

All backed with the most sophisticated website platform around. Which is exactly what you’ll get when you work with me.

Hi, I'm Clare and I'm the Designer behind Circular Digital. I specialise in creating custom web experiences for brands who want to elevate their online presence, own their niche and grow their business. So, if you want to get your website off your dream list and into your life, it’s time to get in touch.

Signature Branding & Web Package

This package is designed for coaches, consultants and service providers who want a high-converting website, so you can hit the ground running and start building your email list as soon as we press launch.

What you'll love
  • All-in-one custom web and branding package made just for you,

  • Professional branding, so you won't look like anyone else,

  • Having an online system that generates leads and brings in new clients 24/7,

  • Not having to pay for a copywriter,

  • Never having to update third-party plugins and themes.

Your Investment
$5,497

*Min rate.

From

$3-5K

Free bonuses

You'll also receive a free copy of my Brand Strategy Blueprint and Lead Magnet Workbook so you can craft crystal clear brand messaging and a high converting lead magnet.

Try before you buy

Stressed about the final result? Check out my pre-made designs here: Luminare and Alchemy to give you an idea of what you can expect.

Custom website

Custom designed beautiful, high-converting website that showcases your products and services. All designs are custom made by myself and aren’t available for purchase anywhere else.

Lead generation strategy

No high-converting website is complete without an irresistible offer, email opt-in, landing page, popup and email integration. You’ll get all of these so you can hit the ground running and start building your email list as soon as we press launch.

Copywriting

I’ll write all the words for your website, so you don’t have to hire a copywriter or become a pro yourself. We’ll do an in-depth brand interview, so I can write high-converting web copy that sounds just like you.

Branding and visual design

Walk away with a unique visual identity, including custom logotype, favicon, colour palette and fonts, ensuring your website doesn’t look like anyone else.

Stock photography curation

I’ll source high-quality stock photos inline with your brand, so you don’t have to spend hours of time browsing the internet. I’ll also do any photo editing to ensure your imagery is consistent.

Webflow training

You’ll love the simple to use, low maintenance platform. You’ll be able to edit your site visually and quickly. I’ll make sure you feel 100% in control over your website so (if you want) you can make edits anytime you like.

Webflow platform

You’ll never have to worry about updating third-party plugins and themes. Plus, your site comes with free SSL and is hosted on amazon’s fast web servers, which means no stress about site performance and security.

You'll need to provide

Privacy policy, Terms of use policy, domain name, headshots, any other brand photography and a paid MailChimp account for automated emails. You'll also need in depth information about your brand, services, packages, testimonials and target audience, so I can write your web copy.

Not included

Copy for: legal pages, faqs, product or service descriptions, emails, lead magnet. Design for any downloadable pdf's (I recommend using a template from Canva, so you can make future edits). Logo is additional. CMS (Content Management System) is additional.

Fine print

Please allow a minimum of 8 weeks. Client must pay for hosting.

*Please note: all prices are estimates only and are subject to individual project requirements. Please request a proposal for final price. Prices are currently discounted as I’m new to the market, however as my portfolio grows so too will my prices. Prices are subject to change without prior notice.

*Please request a proposal for final price.

This package isn’t for everyone. If you have different requirements or require a custom quote, simply send me an email to get started.

Why me?

How I'm different from other web designers

These days designing a pretty website isn’t enough. Websites don’t exist in a bubble, they’re an online tool designed to help you achieve your business goals. Unlike other designers I’m skilled in marketing, branding, web design and web development.

01

No cookie-cutter templates

I’m not like other web designers who just stamp out another new website after using a generic cookie-cutter template. All designs are custom-made by myself and aren’t available anywhere else, using the next-generation tool for sophisticated web experiences: Webflow.

02

Copywriting and messaging

No need to hire a Copywriter or spend hours writing your own web copy. Writing persuasive web copy is a skill. It's not so much about being creative and clever, but knowing what to say and when. When you work with me we’ll do an in depth brand interview so I can craft persuasive high-converting web copy in a voice that feels just like your brand.

03

Lead generation strategy

No high-converting website is complete without an irresistible offer. Unlike other designers I’ll also include an email opt-in, landing page, popup and email integration. Once we launch your website you’ll have a ready-to-go campaign to start converting those leads into customers, so you can hit the ground running, build your email list and sell your services.

04

Investment, not an expense

When you work with me I’ll take the time to get to know you, your business goals and vision. Ensuring your website becomes the best unpaid salesperson for your business, communicates your value, positions you as the go-to brand in your space and inspires potential clients to take action and work with you.

My web design process

My process is my passion, because it's how we’re going to achieve your business goals.

01

Strategy and planning

We start by clarifying how your website will help you achieve your business goals. We also agree on a project plan so we know what will be completed by when. I'll also check in with you with a written summary of our project objectives, scope and direction to make sure we’re on the same page.

02

Copywriting and content creation

I'll interview you to get to know your brand (almost as well as you do!) so that I can create high-converting web copy in a voice that feels just like you. This is completely optional. If you would like to provide your own copy or hire a Copywriter please let me know.

03

Branding and visuals

I'll send you a presentation of your new logotype, colour palette, fonts and visuals. You’ll have time to provide feedback and request tweaks.

04

Lead generation strategy

You'll receive my free Lead Magnet Workbook so you can craft your irresistible offer. I'll create a landing page and integrate with MailChimp, so that when we launch your new website you’ll also have a ready-to-go marketing campaign. You'll write the copy for your lead magnet and supply the downloadable pdf (if required).

05

Web design and development

This is where the magic happens. We hop on a zoom call and I walk you through your new website, page by page. This when you see everything come together! You’ll get a chance to sit with the website and review it on your own, so you can make sure you’re 100% happy with it before we launch.

06

Test and launch

I'll wrap it up by testing on various devices and publish your site so everyone can see it. I’ll also teach you how to make updates so you can make changes anytime you want.

FAQs

Frequently asked questions

Where are you located?
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I live in Mackay, Queensland, Australia. This puts me in the same time zone as Brisbane, Australia (AEST).

What platform do you use?
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Short answer: Webflow.

Long answer: After struggling with WordPress for years I recently switched over to Webflow and haven’t looked back. The market is filled with site builders that promise to be universal solutions for any design challenge, but when it comes to practice, they fall short on both the design and development side. Only a few tools actually keep their promises. Webflow is the next-generation tool for building sophisticated web experiences that allow users to design, build, and launch websites visually. If you’re after a CMS that's low maintenance, easy to edit, user friendly, SEO friendly and plays nice with other software, then Webflow is for you.

What is the difference between Webflow and WordPress?
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Here's my top reasons why I prefer Webflow over WordPress: 

1. Great hosting
Webflow hosted sites are backed up on Amazon Web Servers (AWS). So immediately you’re gaining Amazon’s high level of security. They use a CDN (Content Distribution Network) that stores and distributes your assets throughout data centres worldwide, then delivers them to visitors via the data centre that’s closest to them. This means super snappy page loads for all visitors, worldwide. In a nutshell, this means your site has the highest level of speed and security. 

2. Plugins and code cleanliness
If you’ve ever used WordPress before you’ll know exactly what I’m referring to here. WordPress has a huge worldwide plugin community. There's endless WordPress plugins out there. Webflow doesn’t. Anyone in the WordPress community can make a plugin and they’re not reviewed, monitored or regulated. In comparison Webflow is still closed (similar to Apple). Meaning Webflow’s internal team codes their own plugins. This allows Webflow to control, regulate and maintain their plugins, keeping the quality of the code clean. WordPress can produce bloated code, meaning slower site speed. Also, the top WordPress plugins (contact form 7, Yoast SEO, Akismet, WooCommerce etc.) come built-in with Webflow. In a nutshell, this means you’ll never have to worry about updating plugins and hope and pray they don’t break your site. 

3. CMS ease of use
WordPress is an old complex platform that pretty damn challenging to use. As a client you shouldn’t have to learn a new language in order to use your website. If it takes hours to learn how to use it, then there’s something wrong with the platform. Webflow has a CMS editor so all you have to do is click and edit and press publish. Which is why you don’t need much training, as it’s a simple to use platform. 

Do you use Squarespace, Wix or Shopify?
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Short answer: No

Long answer: Platforms like Squarespace and Wix are easy to use website builders that are based on existing pre-made web templates. They can be a great solution for someone who wants to use their existing templates and change the content. Squarespace in particular has some really beautiful templates. Webflow, on the other hand is a design and development platform that allows web designers to create custom built sites from scratch. I prefer Webflow as it provides me with the tools to create custom made websites from my own vision, not someone else's.

Shopify is a fantastic large scale e-commerce platform, however it's not something I have experience with.

Do you have a payment plan?
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All clients make their payment in 3 parts:

30% deposit to book a slot in my calendar
35% at the start of the project  
35% before site launch  

I book projects several months ahead of time, and scheduling ensures that I give you the proper amount of time that your project requires. As a result, I turn away clients for your reserved time slot. If you back out of the project, you may leave an empty spot that could have been given to another project. The deposit ensures clients are serious and committed to the project.

What other costs do I need to consider?
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  • Domain name

  • Webflow hosting plan

  • Email marketing platform (MailChimp) — you'll also need a paid MailChimp account so we can automate your email campaigns.

  • Legal docs — Privacy policy and terms of use (if required). I purchase my legal templates from the The Contract Shop.

  • Photography — headshots and brand imagery.

  • Copywriting — if you're suppling your own.

I'm not sure I'm ready, what do I need before we start?
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You're ready to start if;

  • You have a clear niche

  • You've purchased your domain name

  • You clearly understand the problems your clients are facing

  • You have great packages to offer your clients

  • You're clients are getting awesome results and you have testimonials to proof it

  • You're offering outstanding value

  • You have professional photographs of yourself

  • You have a Privacy Policy

I’m in a rush, when can we get started?
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Hold up fast mover! Web development is a process and requires careful attention and planning. Your website is the first impression your customers receive, so it’s not something to rush. Organisation is my middle name! I book projects several months ahead of time, so if you would like to work with me please get in touch at your earliest convenience so we can schedule your project in.

Do you offer ongoing support after the project is complete?
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Certainly, I’ll provide you with an hourly rate, so if you need any additional help I’m just an email away.

What is the difference between a logo and a logotype?
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A logo is a symbol. Think Apple’s apple symbol, Nike swoosh symbol or Twitter’s bird symbol. Not all businesses need a logo. Creating a logo can be quite a time consuming and expensive process. So if you don't need one, I have an alternative for you: the logotype. A logotype is more like a word (also known as a wordmark). Think Chanel, Google, Jeep or my logotype: Circular Digital. It’s becoming more common these days to use a logotype. It's a great alternative if you want to get online faster, without having to spend the money and time on developing a logo. It also creates a seamless web experience. A logotype is included in all my Web Packages. However, if you require a logo I can add this as an additional cost to your project.  

Do you work with existing logos and brands?
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Yes, however this is something that we'll need to discuss beforehand as the brand and/or logo will effect the overall quality and direction of the site.

Do you offer brand strategy as a service?
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Brand strategy is like the foundation for your house, you can’t see it, but it’s essential for your success. Which is why I wrote a book about it: Brand Strategy Blueprint. In order for your customers to understand the value you bring, it’s essential your brand messaging is clear. If you’re confused, then your target audience will be as well. Clear brand messaging comes from essentially doing your homework — or brand strategy. You need to be clear on your mission, vision, niche, competitors, values, brand promise, tone of voice and personality. When you purchase my Signature Web Package, designed specifically for online consultants and service providers we’ll do an in depth brand interview so I can write persuasive web copy and get your brand messaging just right.

Do you create custom Adobe InDesign templates?
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Short answer: No

Long answer: Sometimes potential clients find my work through Creative Market. This is fantastic, however my Creative Market store is specifically created for graphic designers and not business owners. Made By Circular is my one-to-many business where I create templates for graphic designers to help speed up the design process. I create one template and I sell it many times over, which is how I keep my prices low. Circular Digital on the other hand, is my one-to-one Branding and Web Design business where I create custom work for business owners. Graphic designers require a template that they can use many times over for several clients, however business owners generally require a brochure, social media graphics, presentation deck or visual identity including a completed brand style guide, but not usually a template as such.

I really love the Odessa template, can you create a brand like this for me?
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I get asked this question quite a lot and I’m really pleased that you like my work. However, there’s a few reasons why I don’t do this.

Firstly, the purpose of this document is to be used as a template, not a final product. It has been created for graphic designers to use as a starting point, so they can add their own logo, fonts, colours and imagery. This allows them to speed up the design process and present their work to their clients in a professional manner.

Secondly, branding isn't a process of choosing your favourite fonts and colours. It's a process of discovery. Your business has a unique target audience, products, services, niche, mission, values, personality etc. Branding is a process of researching the brand's DNA and creating a unique visual identity to communicate the overall brand message. You work forward through the process, not backwards.

Thirdly, a visual identity consists of many separate elements - logo, fonts, colour palette, composition and imagery. However the secret to creating a great visual identity is that all the elements need to come together and work in a cohesive manner to send the correct message. It’s a fine balancing act. The colour palette needs to work with the imagery. The typography needs to contrast with the logo. The images need to have similar undertones so they work together seamlessly. The colour palette and typography need to express the brand personality and culture. And the list goes on... All these separate elements need to work together as a whole to unify, distinguish and support the overall brand message. 

Fourth, the fonts and images used in this template are free resources. When something is free it’s very easy for someone else to duplicate. Free fonts are easy to acquire, but they’re also easy for everyone else to acquire. Which is great if you want to look like everyone else. The whole concept of branding is to create a unique identity and stand out from everyone else. If your brand is easy to duplicate then you’re not going to be unique. This is the very reason why I use premium paid fonts and paid imagery in all my branding and web packages. Also, this particular font was designed by Hermann Zapf in 1958. It’s a classic font used by Estee Lauder and Aesop. Which is great if you want your brand to have a classic feel, but not so great if you want something new and cutting edge.

Lastly, there may be a better option for you, you just haven’t discovered it yet. There's a whole world of fonts and colour palettes out there. Design is similar to fashion — it changes often and there's always something new and exciting on the horizon. It’s my job as a designer to create the best unique solution for your brand.

Let’s work together!

Awesome work only happens with awesome people. I take on clients because I’m passionate about them, their business and their visions. My web design services are perfect for you, if:

  • You value design and you’re all about working human to human, not business to business,

  • You understand that building a website is a team project and you’ve set aside the necessary time to dedicate to the project,

  • Lastly, you just want a website that works, so you can focus on what you do best: helping your clients with your expertise.

When you work with me I will make sure your website is the best unpaid salesperson for your business, communicates your value, positions you as the go-to brand in your space and inspires your potential clients to take action and work with you.

If you’re ready to create some awesome work I’d love to hear from you. Simply send me an email to get started.